![]() ![]() The definition of intuition has been an area of some contention in entrepreneurship, management, and organisational cognition studies although, in recent years, there has been widespread acceptance of a definition developed by Dane and Pratt (Baldacchino et al., 2015). One such nonconscious, automatic process demanding deeper examination is intuition. If one pushes the dual process idea further and, in particular, starts to look deeper into non-conscious and automatic processing, it becomes clearer that humans have many different information processing systems and that there are further useful distinctions to be made within the two processes of dual models. Within the dual process framework, however, there remains much to be understood, as articulated by Hogarth (2010): Dual process theories of cognition have gradually crossed over from psychology to managerial and entrepreneurial research and are now generally accepted as the most relevant theories for understanding individual cognition in entrepreneurial settings (Hodgkinson & Sadler-Smith, 2018 Sadler-Smith, 2016 York & Danes, 2014). ![]()
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